What 350 people ask, and what their CEO sends back.
Fieldwork is a 350-person construction software company, six months after a private equity buyout. Maya Okafor is the new CEO, with a value creation plan: go upmarket, bring in SiteLog (a 60-person company Fieldwork bought), and move support to one platform with AI agents. Everything below is an example of how that plays out on carabina.
Answered from what leadership has saidA gap: leadership hasn't said yet, so it goes to MayaGoes to a person, never answered by AIA challenge: someone pushes back, and the Companion explains the reasoning
~20 min
Maya's time on carabina in a normal week. carabina drafts the daily messages; she records short voice notes and closes the gaps people raise.
0–2minutes a day
15minutes a week
20minutes a month
48hto answer in a big moment
What lifts daily use
Invite challenge. Read the strongest objections every Friday, and say when one changed your mind.
Answer the awkward question in public. The one everyone is thinking about, with the number of people asking and no names.
Close every gap within a week. An unanswered question turns into a rumour.
Keep the Daily Pulse to three things. People should be done in a minute.
Ask for questions on a theme. "This week, ask me about the support move."
Give managers the team's top questions. They open the team meeting with them.
Use your own voice. A two-minute voice note beats a polished memo.
What kills it
Broadcasting without answering. If questions go nowhere, people stop asking.
Corporate scripting. People can tell when it isn't you.
Using it to watch people. No individual scores, no names on questions, no reading private messages. Trust is the product.
Saying nothing in a crisis. Silence is filled by rumour within a day.
More than one Pulse a day. Noise trains people to ignore it.